Social media is essential to marketing your business in the digital age! Your business does not have to establish a presence on all social media channels, but it is a good idea to be well-established on several of them! Choosing which social media depends on your field of business
Facebook is a well-established social media platform used by millions of people around the world. A business Facebook page is a great way to build your brand and build relationships with your customers. Showing off your products or services, highlighting employees at work, or offering a special discount or promotion for Facebook followers is a great way to use Facebook to grow your business.
Pinterest is a content-sharing service that allows users to pin or post photos or videos to digital idea boards. This site has a predominantly female audience and is known as a great source for recipes, fitness tips, fashion, wedding planning, home designs, and travel. If your business is in one of these fields, it would be very smart to have an active Pinterest account featuring high-quality photos of your products or services. Liking a “pin” from your business or saving it to a pinboard allows users to click on the pin and access your webpage, hopefully with more info such as how they can order your product or use your services.
Twitter is an “in the moment” form of social media where businesses can post very current updates or breaking news. Expect Twitter followers to ask questions and receive replies. Twitter is a way to manage your brand by providing good customer service in a digital way. Twitter can be a great choice for any business, it’s a better option for a business that can commit to frequent tweets as well as checking the company Twitter page regularly.
Instagram is a nice bridge between Facebook and Twitter. Users can post photos, as they are or edited with specialty filters, post “stories” of a series of pictures, follow others’ pages, and like posts on their feed. Instagram posts can be posted on Facebook with one click of a button, making it easy to be present on multiple media platforms. You can also integrate links to your Instagram account into your Twitter feed, extra helpful since Instagram also uses hashtags!
LinkedIn is a way of growing and utilizing business connections. Your business page on LinkedIn can give
other LinkedIn users great information about your business and its services. LinkedIn also has groups where you can ask or answer questions or discuss your interests. If your business is a service provider it may make sense to have a thorough LinkedIn profile. Manufacturers and retailers have less of a presence on LinkedIn.
YouTube is a great social media tool that is popular worldwide and among many age groups. It is a great way to market your product or service, such as through a product demonstration. With so much content to choose from, it is important that any videos you post be interesting and high-quality. Grainy or poorly edited videos can easily and quickly be skipped for something more intriguing.