Let’s face it. Your ads suck. When you’re spending money on the advertisements, they are being seen. The platform is doing its job. The issue is that the advertisement you created is not effective. So how can we fix that? Let’s jump right in with 3 reasons why your Facebook ads suck.
You Don’t Have a Plan
We continue to be amazed by the number of clients we have who are already running Facebook ads without a clear plan on how to manage them. Every business decision you make will cost either time or money, and if you’re going to invest in something, you need to have a plan. Without a plan, your business will fail – 100% of the time.
If you want to run Facebook ads, you have to know the platform. That means getting familiar with the algorithm, how it works, what information it uses, where it gets its information from, and using other tools to further optimize your ads like Facebook Pixel.
Your Content Sucks
Your ads are being seen…it’s just not a good ad. If there’s one place where you know you need the best content possible, it’s on an ad. You are spending good money to make sure potential buyers see this content. It has to be good.
- Be sure to add videos or pictures to capture the users’ attention
- Add a link to a landing page if possible so you can gather their information directly
- Write stellar content, but make it casual
- Meet with a marketing professional to make sure your ads are top notch.
You Don’t Know Your Customers
You should have a crystal clear image of your ideal customer. This entire process falls apart if you don’t know the exact type of person you want to reach. Everyone has something that will capture their attention, and it’s different for every type of person. You’re not going to sell bitcoin investments to a waitress struggling to make ends meet. Similarly, you’re not going to sell a beer pong app to a 75-year-old nun. Optimization is key.
- Know your ideal customers’ interests above all else
- Know their gender, age, income, politics, values, and beliefs
- Know their location
- Know the ideal time for them to buy your product
Only when you have this image of your ideal customer can you then create ads specifically for them.
It’s not the algorithm that sucks. It’s you. But you can turn it around and make successful advertisements for your business. It’s ok to know what your strong suits are and aren’t. Many successful business owners are not good at creating quality content, but they are good at outsourcing.
That’s why hiring a writer with years of experience is a much better investment. Facebook ads work but only when you have a plan, an ideal customer, and amazing content.