Why Customer Retention is So Important To The Success of your Business

Gaining and keeping customers is vital to the success of most businesses. Many businesses focus on attracting new customers but fail to pay attention to their current customers. Not only will this cost more money, but it will decrease your customer base, since loyal customers provide repeat business and the best referrals you can get. … Continue reading Why Customer Retention is So Important To The Success of your Business

Balancing Summer Break with a Home Office

Bring on the summer sun! School is almost done for the year and the kids are ready to play their hearts out. Having a home office can give you great flexibility during the school year because it cuts down on commute times, allows you to be readily available if an emergency arises, and lets you … Continue reading Balancing Summer Break with a Home Office

How Outsourcing Can Grow Your Business

Most small business owners are fiercely proud and protective of their business. As they should be! When you start thinking of all the amazing and hard things that you’ve done to build your business, I’m sure that the list would be miles long. You’re building a business with so much of your own time and … Continue reading How Outsourcing Can Grow Your Business

Breakup to Makeup: When Firing a Client Is The Best Decision For Your Business

One of the most challenging tasks when running your own business is finding clients. Given the challenge of finding clients, making the decision to end a relationship with a client can be extremely difficult. After years of experience consulting with small business owners, I’ve found that there are certain situations where continuing a broken relationship … Continue reading Breakup to Makeup: When Firing a Client Is The Best Decision For Your Business

What are Forecasting Models and How Often Should You Be Using Them?

It is not unusual to hear a company’s management team discuss forecasting whether it be about forecasted economic growth, markets, or sales numbers. A forecast is an informed guess and can help with business decision-making. There are two overall approaches to business decision-making, qualitative models and quantitative models. Qualitative models are very successful for short-term … Continue reading What are Forecasting Models and How Often Should You Be Using Them?

3 Strategies to Convert Clients into Referral Powerhouses

Every good business owner knows that your current clients are your best source of future business, both with their repeat business and from the word-of-mouth referrals they provide. Customer referrals are more powerful and less expensive than any other marketing. Regardless of your business size or your industry, you can increase word-of-mouth referrals to drive … Continue reading 3 Strategies to Convert Clients into Referral Powerhouses

 Facebook Changes that Can Kill Small Business Social Media

Facebook can be an important social media tool for small businesses, but it can be difficult for your business to establish the customer reach it would like to through social media due to its design, complicated systems, and amount of time required. Understanding the way Facebook works for businesses can help you reach your audience. … Continue reading  Facebook Changes that Can Kill Small Business Social Media

Four Reasons Businesses Fail and How to Avoid Them

You may not want to think about small business failure, especially if you are just starting out, but unfortunately it is a reality for many businesses. Research estimates that one-fifth of all small business fail in the first year with less than a third lasting for longer than ten years. These statistics do not have … Continue reading Four Reasons Businesses Fail and How to Avoid Them

How and Why an Entrepreneur Should Take a Break

As a small business owner, you may be filling many roles within your organization. You probably work well over eight hours per day to fulfill your role as business owner, HR specialist, social media director, accountant, and customer service manager. Keeping your head down in the many day-to-day responsibilities of running your business is necessary … Continue reading How and Why an Entrepreneur Should Take a Break