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Tips To Network Successfully

I’m so excited to lead a new networking chapter in Fairfax, Nexco. It was founded by a great group of businessmen whom I consider friends, and I’m honored to have been chosen to be the voice of this particular chapter.

I’ve done a lot of networking over the years, and I hear people say all of the time how much they hate networking. I disagree. I think networking can be fun, and quite beneficial if done right.  Follow these steps to not only enjoy networking, but to do it successfully as well.


First off, remember that networking is not about you landing a job/client. It’s about gaining information from a business and giving enough information about yours in order for them to use that as a stepping stone. It’s a means to an end, not the end.


When you enter the room, first go to those you know. It will make the transition easier, especially if your nervous. Plus, those you know, know you best, and may already have met someone they think would be a good referral for you.  When you meet someone, don’t make it all about you. Networking is much like dating; it’s an opportunity to get to know them and in turn, for them to get to know you. This is where you gauge whether there is a connection between your businesses, or possibly between them and one that you know.

After a networking event, reach out to those you wish to continue a conversation with. Ask them for coffee within 2 weeks of meeting. This way, the conversation stays fresh, and any topics that were hot or would be considered leads will still be warm when you meet.

Before you meet, do research on the business you’re meeting with. You want to look invested and interested in what they have to say and to offer. By being educated, they may be more interested in connecting you to other professionals as well.


Now, for that pesky “I hate networking” feeling of yours. Make yourself a promise to go to x number of networking events (tomorrow’s event is a great start!) and to make X number of connections, and when you do, reward yourself with whatever small thing makes you happy. Part of what makes networking so overwhelming is, well, the actual events are overwhelming. But, as I say, the only way to eat a whole elephant is to take small bites, so relax! Think of this as an adventure, and a positive path to your success!


Join me tomorrow at Brion’s Grille in University Mall in Fairfax from 11:30-1pm for some great networking with local businesses!


You’re Using Social Media All Wrong-Here’s Why…

Social media can be scary for those who don’t understand it; those who do understand it, however, use it beautifully as the tool that it is, and excel in marketing their businesses. But, those who don’t understand it, underestimate it too, and by doing that, they end up wasting time and money-two things that are extremely rare these days.

Reading this you know which category you fit into, don’t you? Either you’re creating buzz or you’re not, and if you’re not then your strategy is all wrong! How do you know if you’re guilty of these offenses?

Consistency is incredibly important. Posting at least once a day, up to three times a day (any more than that and it can drive your followers crazy). Although there’s no rule about the times of day you should post, it is important to be consistent.

Granted you could post every day for years, and not make a dent if you’re not saying the right things. The quality is much more important than the quantity (even though the quantity is important too, but what does it matter if what you say isn’t interesting?) Think about what you would want to know or read if you were the follower of your business. Would it matter if you read “It’s a rainy day today!” No. No one cares. But, if you sell insurance and you said “Did you know you can get a $500 food reimbursement from your insurance if you lose power because of all of this rain?” See, that’s important information!

Again, when it comes to consistency and content, it’s important that these two marry. Make sure your tone and voice are consistent in the content you post. Don’t sound like a professional in one post, and like a teenager in the next. People can only read your voice, and build an opinion based on the voice they have created for you in their head. Consistency in your tone will help them build a trustworthy persona for you. If you can’t do the posting yourself, make sure you hire someone who will understand your voice, and post for you.

Social media is an important element to your marketing. If you don’t understand it, or don’t have the time to perfect it, contact us to help you navigate through all the platforms to find the ones that would work best for you, and help you stay on track to build your online presence!

Tracking Your Business with Expensify!









Expense Reports












Sometimes, I wonder if I say something enough online if I’ll get some kind of kickback from a company. I mean, I really talk up some products because I’m so in love with them, and they should know how much, right? For example, I love Expensify-a smartphone app, and online program to track your mileage, expenses, time, and employees. According to them, Expensify does “expense reports that don’t suck!” And  that just about sums them up!






Let’s say you have to keep mileage for your expenses-which almost everyone I know does-if you have this app already on your phone, you turn it on, link it to your GPS (which it automatically does) and go about your day/week, as usual. When you’re done needing the tracking, you stop it, tag it with where you went, the date, who you saw, etc., and the information is then stored.  Expensify is now also available as a Chrome app. Download this free Expensify Web Receipts extension for faster service.






Here’s a list of all of Expensify’s uses:






-Import expenses from a credit card or bank account. Use a spreadsheet to rename categorize, tag, or attach receipts or to add comments. You may also scan receipts and have it matched to an imported credit card transaction.






Image representing Expensify as depicted in Cr...






-Add and edit expenses, attach receipts and customize the layout of a report for your company in a PDF format. You can either sync to your accounting package or save to a spreadsheet. Using this application, you can quickly pull details of your company’s expense activity; you may also view the activity in a graph or chart or breakdown the spending by person, expense type, merchant, or any other custom filter.






-Syncs seamlessy with Quickbooks Online and desktop, or, if you don’t use eiter, you can use the app to create a custom spreadsheet template that coincides with your individual accounting program.






*this application can be added to the Google navigation bar using Single Sign On and syncs with your domains email list to set up every present and future employee. (Free for individuals-$5.00 a month per submitter to report as a company)






And it’s all free! What would you do if you had Expensify as a business tracking tool? Would you benefit from it? Be more efficient? Tell me if this could change your workload considerably the way it has mine!

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