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Posts tagged ‘Google’

How Instagram Can Help Build Your Audience (Even If You’re a Service-Based Company)

Yes, I know it’s been a while since I’ve posted a blog (sorry about that!) I’ve been so focused on building the businesses of my clients, I’ve ignored my home, I’ll try to be better, I promise.

I’ve been on quite a journey these past few months. Some amazing things have been happening in Chez VersaTel Solutions, which I can’t wait to share with you (soon enough). Within this journey I’ve also become aware of things that I had taken advantage of and really didn’t realize until someone else mentioned it. What am I talking about, you ask? Instagram of course!

Originally, I joined Instagram because it was new and I could see the potential of the benefits of marketing through this new social media platform-I didn’t really know how just yet, but I liked it! Eventually, my pictures became less about the food I was eating and more about the meetings I was having. I’ve received more interest than I thought I would get just for snapping pictures at meetings and events I attend. It’s made potential clients turn into real clients, and garnered enough interest to make me busy enough to well, have to let my blog go (at least for a little while).

How can Instagram work for your business? In various ways. Take a picture before a meeting to show you are out and about; snap a shot of your work environment to give people an insider’s look; if you’re attending a networking event, take shot of the event and make sure to hashtag it. If I can make office management exciting, believe me, so can you.

If you sell products, this is a great forum in which to show off your wares. Take pictures of your products being created, of your products being delivered, or, if you deliver them yourself, take a picture of your happy clients. Ask your clients to hashtag your business, or if they can tag you if they post a picture of you or your products.  There are so many ways to take advantage of Instagram; its a matter of making use of it.

Here at VersaTel Solutions we want to help you get your business, your products and your services out there to people you otherwise wouldn’t be able to reach. Contact us to learn more about what we can do for you; if you’re on Instagram, follow me: http://instagram.com/sevanastone

Or, if you’re on Facebook: https://www.facebook.com/versatelsolutions

Or Twitter: https://twitter.com/Versa_Tel

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Feeling Out Of Joint? Try Deskercising!

So, I’ve talked about how working from home can be hazardous to your health on so many levels, but did you know that working from your desk, regardless of where that desk is located can also be detrimental to your health? We all know to look away from the monitor every 20 minutes to give our eyes a break, and to walk around every hour (if you can squeeze in a 30-1 hour long exercise routine of walking or regular exercise, the benefits are insurmountable).  But what do you do when your neck is stiff as a board, and your back hurts like you’ve been carrying bricks all day?

 

Workout your kinks with these deskercise routines to avoid pain in your back and neck!

 

-Raise your arms, and gently pull the elbow towards the opposite shoulder above the head. Count to 5 and repeat on the other side.

-Remaining seated, extend legs and reach towards those toes. Count to 20 and repeat 3 times.

 

-Hug your knee towards your chest.

 

 

Working From Home Can Be Hazardous To Your Health!

Working from home can be a great solution for solo-preneurs, telecommuters, and those who have small children who would rather work with them than without them, but many don’t realize a home workplace can intensify problems rather than alleviate them.

 

Make your home-office a healthy environment by creating physical and mental boundaries. For example, it’s important to give yourself a breather between work and home. For many, that generally translates into a commute. But what do you do when your only commute is coming down (or up) the stairs? Some go to the local coffee shop to grab a coffee and drive back home to create an official start to their day. Since I have three kids in three different stages in life, I tend to have a cup of coffee between the time my oldest leaves for school and the middle has to wake up to get ready for school. That hour of time is enough time for me to prepare mentally for my work day. I also NEVER work in PJ’s-I take a shower, put on pants with a zipper and button, wear makeup and do my hair. These simple acts make me feel like I’m going to the office, as opposed to just down my stairs.

 

It’s not easy to mentally separate work from home, believe me. If possible, try to dedicate a room to become your office. If you don’t have that available to you, create a work space that looks like an office, and avoid pictures of your family, or decorating with your home’s design in mind. Reflect your business to make you feel as though you’ve entered an office-not a corner of your living room.

 

While working from home may be great for those who hate the distraction of coworkers, it can actually make you feel quite lonely. Consider joining a meet-up group or a networking group to get you out of the house, and keep you out of a mental funk.

 

Don’t get too distracted by the doldrums of your home-your office is your oasis, and keeping your mental and physical health in check will not only make you a healthier person, it will make you a more successful business person as well!

 

 

 

Daydream Your Way To Success!

As a kid, my mom must have visited the principal’s office and seen my teachers more often than she did my dad.  I was considered disruptive, and inattentive; talkative, and incorrigible. As the years went on, school became more difficult to focus on, and I got so stressed out by the whole thing, that I skipped out on my SAT’s. I figured I wouldn’t be able to stay focused long enough to take them (which I wasn’t), and it wouldn’t matter anyway because I was too stupid to go to College. That’s what all my teachers said, so why shouldn’t it be so?

 

Fast forward to my current business that supports my short attention span and allows me to flourish in my scattered focus. At any given time I have Pandora playing, two screens open, and am working on both a marketing piece, and someone’s books while paying attention to my 2 year old and making sure he doesn’t try to escape via the high backyard fence (which he’s tried a time or two).  I’ve always worked 2-3 jobs, and where many say multi-tasking doesn’t work, I disagree. I think it’s a case by case issue. I actually can’t do one thing at a time. Finally, there is evidence to support this. So many people become depressed by their jobs; bored with their lives, and have mental breakdowns when their strictly timed lives are disrupted.

 

This is no way to run a business-much less your life. Find a creative outlet for your brain, and give it a rest every now and then to keep from burning out. Just as you need to take a walk around your office, home, or outside every hour, you need to give your brain a break too. Every 20 minutes, try to look away from your screen, and every hour try to stare at something other than spreadsheets-like a Yahoo front page, PerezHilton.com; whatever tickles your fancy.

 

Believe it or not, doodling has helped many of history’s greatest thinkers to achieve their goals-think Steve Jobs or John F. Kennedy. These nonsensical sketches help unlock creativity, enhancing recall and lighting up neural networks that allow for cognitive breakthroughs. Think about the things you did as a kid to get through your lessons, and which ones worked best. your brain now is the same a your brain then. The paths you used to tap into the deeper part of your brain are the same, you just have to use the same directions/patterns to get there.

 

You are a genius, if you allow yourself to be. You are the only thing standing between you and your success. Don’t think you have to believe what others say you are, nor do you have to follow a pattern of life because that is what is expected of you. No, I didn’t take my SAT’s, but I did go to College (for a bit anyway), and found that my brain was better used in different ways. Once I started to believe in myself, and less in what others wanted me to be, I found a whole new pattern of life that has brought me so much success so far. Why question it? I’m just going to enjoy the ride….

 

 

Cluttered Office-Cluttered Mind. Organize For Success!

I recently felt like my home office had turned into the family dumping ground. Everyone’s stuff from house bills, to permission slips and homework landed on my office. Because the logical place to put these things are on my OFFICE desk, and not in the area of the kitchen I organized with great detail for all personal items to be placed, right? It’s an uphill battle to get these horses to drink the water I’ve led them to, so I decided it was time to force them into organization. Why? Because my cluttered work space has caused me to slack off-I don’t even want to look at my desk, much less work here. I bought a few things to help my family become more organized and keep my desk clutter free!

 

I find inspiration in the strangest things. I like to use old glasses and unique items to bring interest to my table so when I look at them I smirk, or at least feel like if Better Homes and Gardens were to do a surprise photo shoot of my office, they’d find it interesting too. I have a gold dachshund tape dispenser from Target, a vintage green goblet that belonged to my late in-laws to hold paper clips and rubber bands, and a mesh metal cup for pens. There’s a really cool gold leaf bowl that holds lotions, hand sanitizers, cards, and other miscellaneous things too. I also bought Nate Berkus push pins that look like the earrings I used to wear in the 80’s. Having these interesting things for my mundane items make me feel creative, and glamorous even if what I’m doing isn’t the most glamorous of jobs.

 

I have a Threshold double layer organizer that acts as a holding station. One layer is for home, and the other layer is for office. This way, I’m not accidentally handing a pile of papers to my client that has a drawing from my 9 year old stuck in there (not that that’s EVER happened, or anything). Even though I don’t need it yet, I also got a Threshold desk organizer from Target. Having this greatly reduces the possibility of my desk becoming too cluttered. Taking these precautions and using these items makes my desk feel more upscale, and forces my family to put things where they belong (otherwise, they end up on my keyboard, and if that were to happen, I’d truly be on monkey tilt).

 

Working from home can be a challenge within yourself; finding inspiration and motivation on the daily can be a daunting task. But, when you work from home it makes it easy for the other members of your family to take advantage of your workspace and make it their own as well. Setting clear boundaries by using organizers, and using office products that put a smile on your face will both keep you fresh and creative, and your family behind within the parameters you set.

5 Methods To Sustain A Successful Business!

I come across many businesses on a daily basis, and some of them follow my philosophy and some of them look at me as though I’m an alien. I tell people all of the time, to keep their businesses simple and focused-slow and steady wins the race! But, time and time again, I’m met with those who think putting their hands in many pots makes them both versatile and bring them closer to success at a faster rate. Yes, I’ll agree my company offers many different services, however the true service we offer is office management. That’s what I own-a virtual office management company, and to say I’ve moved at a turtles pace in building and sustaining this company of mine is an understatement. It’s the key though to building a secure and strong business! Here are my top ten methods to building and sustaining a successful company. Do you utilize any of these tools?

 

1. Dream Small-When one sets out to start a business, it’s easy to dream big-why not? Mark Zuckerberg dreamed big and look what it got him? Big returns! For the rest of us however, we need to dream small. Be realistic about your goals and don’t set out to reach goal 2 and 3 before you reach 1. Complete each task in it’s entirety or you’ll only set yourself up for failure. Build an air-tight foundation to your business and it cannot fail!

2. Captain or Deckhand? Pick one!-You can’t both lead a boat and row at the same time. It’s impossible. So, why do so many businesses think they can do EVERYTHING by themselves? I hear every excuse, “I can’t afford it”, “I don’t see the point in hiring someone to do what I can just take care of myself” and so on, and so forth. Of course, you can probably manage your office AND do your very focused job, but do you want to? Probably not. Do what you’re really good at, and hand off the rest to keep you from losing focus. Doctors have nurses for a reason…you should have an office manager for that same reason as well.

3.The Elevator Speech-If I asked you to tell me who you are, the name of your company, and an overview of what your business does, could you do it? Of course you could! But, could you do it in 30 seconds? Maybe not.  Rehearse this, even if you don’t need to actually use it, to really boil down the essence of your company. It’s a great practice to help keep you focused on who your business and you are in your core.

4. Mr./Mrs. Right-If there’s anything I’ve learned from networking it’s to be uber specific about who my ideal client is. Do you know who yours is? No, it’s not “Anyone who needs plumbing!” (if you’re a plumber, of course). Write down who your ideal client is, where they live, what they do, etc. to pinpoint your market and draw a clear, narrow path to your success!

5. Get To The Point-What is your ultimate goal for your business other than make money and retire in the Bahamas? Think small here: what is your ultimate goal this year? This month? This week? Take small bites, set small goals and create positive habits to reach those goals consistently!

Social Media-Is It Working For You?

So many people drink the juice that is social media, and are quickly disenchanted by the dismal ratings and virtually zero client turnovers. Why is that? Isn’t social media supposed to be the cure-all, fourth dimension that marketing lacked for so many years? Well, yes! And, no. Social media is the perfect tool to expand on your personal and professional knowledge. Consider it your business’s soapbox. An opportunity for people to get to know you and gain trust in you as your field’s professional source.

 

You only get out of social media what you put into it, AND if you use the correct platforms to voice your business and experience within it. For example, I use Instagram simply because I like it. Do I really focus on it for my business? No, not really. How many people want to see 20 different pictures of me sitting at my desk, or pictures of my dogs sitting with me sitting at my desk? I’m going to venture to say, probably not too many. Would Instagram work for my business? Not really. Instagram does work, however, for anyone selling products (I’ve actually bought things I’ve seen on Instagram). For someone selling a service. Facebook, Twitter, and Linkedin work best. It’s good to know what you have, what information you can share, and where you think YOU would want to see that form of information. If you don’t know where your business belongs, do some research on your field. Where are other people who do what you do go for social media marketing? Do they have a lot of followers? Do they seem to do well within the chosen platform? This is a great place to start, and to build your social media presence. But, what do you say once you get there?

 

Communication is a highly underrated art-just because you say something, doesn’t mean you are ‘conveying information’. Learning what to say and how to say it truly takes time and practice. A great place to start would be to write a few different status updates in Word, wait an hour, then go back and read it again. Do they make sense to you? Do they resonate with you? Or do they seem like a bunch of words strung together? Research your competition and see what they write-how effective are they? Do they say things that make you excited about their product or service? Research and practice then practice some more to get the right ‘voice’. Saying the right things, and saying on the right channels will turn those readers into clients; those clients into money!

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