3 Free Must-Have Marketing Apps to Keep Your Business Ahead

The marketing world is a lot more different today than it used to be. Every day we move towards a business economy that places more and more importance on branding, messaging, and marketing.  The internet world is huge, and full of opportunities to talk about your business, but you need to create the spark that … Continue reading 3 Free Must-Have Marketing Apps to Keep Your Business Ahead

3 Tips on Standing Out in A Crowded Field

Anyone who is familiar with social media marketing or just marketing in general know how crowded fields can be. There are thousands of marketing professionals, brand companies, CPA’s, consultants, etc out there each competing with each other. No matter who you are or what you do, you are in competition with other business.  With all … Continue reading 3 Tips on Standing Out in A Crowded Field

3 Ways Branding Can Make You Money

When businesses talk about branding the conversation usually focuses on the visual: logo, business cards, mugs, t-shirts, and signs. But branding is much deeper than any of these visual elements. It’s the story of your business and how you tell it.  Good branding needs to focus not just on what looks good, but on what … Continue reading 3 Ways Branding Can Make You Money

4 Reasons Why You Should Start a Podcast (And 2 Reasons Not to)

Podcasts have become such a huge sensation that many of us in marketing still have whiplash from seeing how quickly this new form of content sharing has grown. 48 million people listen to podcasts every week, and that number is rising. The possibilities for businesses are huge. Here’s why. New Way to Engage with Your … Continue reading 4 Reasons Why You Should Start a Podcast (And 2 Reasons Not to)

4 Reasons Why You Should Try Referral Marketing

For any new business owner, marketing is one of the toughest things to master. You read all the books, follow through all the instructions, and they just don’t work. It doesn’t help that there’s a lot of misinformation out offered in expensive courses and get-rich-quick schemes. For any business owner, the right type of marketing … Continue reading 4 Reasons Why You Should Try Referral Marketing

How To Convert a Client Meeting Into A Secured Client

Ok, so you've done the networking, and you did so well, you got someone to want to meet with you to learn more about you and your services. YAY! Don't celebrate too soon though; before you start imagining your future together,  you have to make sure you nail that first meeting with these crucial steps, … Continue reading How To Convert a Client Meeting Into A Secured Client

Daydream Your Way To Success!

As a kid, my mom must have visited the principal's office and seen my teachers more often than she did my dad.  I was considered disruptive, and inattentive; talkative, and incorrigible. As the years went on, school became more difficult to focus on, and I got so stressed out by the whole thing, that I skipped … Continue reading Daydream Your Way To Success!

5 Methods To Sustain A Successful Business!

I come across many businesses on a daily basis, and some of them follow my philosophy and some of them look at me as though I'm an alien. I tell people all of the time, to keep their businesses simple and focused-slow and steady wins the race! But, time and time again, I'm met with … Continue reading 5 Methods To Sustain A Successful Business!

Social Media-Is It Working For You?

So many people drink the juice that is social media, and are quickly disenchanted by the dismal ratings and virtually zero client turnovers. Why is that? Isn't social media supposed to be the cure-all, fourth dimension that marketing lacked for so many years? Well, yes! And, no. Social media is the perfect tool to expand … Continue reading Social Media-Is It Working For You?

It’s Been Entirely Too Long….

Ever hear how nail techs have the ugliest nails? Why, you ask? Because they're so busy making everyone else's nails fabulous, they have no time to do their own. Well, that's how I've been feeling for the past few months. Business has been great, and things are moving in the right direction, yet at the … Continue reading It’s Been Entirely Too Long….