The marketing world is a lot more different today than it used to be. Every day we move towards a business economy that places more and more importance on branding, messaging, and marketing. The internet world is huge, and...
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Anyone who is familiar with social media marketing or just marketing in general know how crowded fields can be. There are thousands of marketing professionals, brand companies, CPA’s, consultants, etc out there each competing with each other. No matter...
When businesses talk about branding the conversation usually focuses on the visual: logo, business cards, mugs, t-shirts, and signs. But branding is much deeper than any of these visual elements. It’s the story of your business and how you...
Podcasts have become such a huge sensation that many of us in marketing still have whiplash from seeing how quickly this new form of content sharing has grown. 48 million people listen to podcasts every week, and that number...
For any new business owner, marketing is one of the toughest things to master. You read all the books, follow through all the instructions, and they just don’t work. It doesn’t help that there’s a lot of misinformation out...
Ok, so you’ve done the networking, and you did so well, you got someone to want to meet with you to learn more about you and your services. YAY! Don’t celebrate too soon though; before you start imagining your...
As a kid, my mom must have visited the principal’s office and seen my teachers more often than she did my dad. I was considered disruptive, and inattentive; talkative, and incorrigible. As the years went on, school became more difficult...
I come across many businesses on a daily basis, and some of them follow my philosophy and some of them look at me as though I’m an alien. I tell people all of the time, to keep their businesses...
So many people drink the juice that is social media, and are quickly disenchanted by the dismal ratings and virtually zero client turnovers. Why is that? Isn’t social media supposed to be the cure-all, fourth dimension that marketing lacked...
Ever hear how nail techs have the ugliest nails? Why, you ask? Because they’re so busy making everyone else’s nails fabulous, they have no time to do their own. Well, that’s how I’ve been feeling for the past few...