When businesses talk about branding the conversation usually focuses on the visual: logo, business cards, mugs, t-shirts, and signs. But branding is much deeper than any of these visual elements. It’s the story of your business and how you tell it. Good branding needs to focus not just on what looks good, but on what … Continue reading 3 Ways Branding Can Make You Money
Podcasts have become such a huge sensation that many of us in marketing still have whiplash from seeing how quickly this new form of content sharing has grown. 48 million people listen to podcasts every week, and that number is rising. The possibilities for businesses are huge. Here’s why. New Way to Engage with Your … Continue reading 4 Reasons Why You Should Start a Podcast (And 2 Reasons Not to)
For any new business owner, marketing is one of the toughest things to master. You read all the books, follow through all the instructions, and they just don’t work. It doesn’t help that there’s a lot of misinformation out offered in expensive courses and get-rich-quick schemes. For any business owner, the right type of marketing … Continue reading 4 Reasons Why You Should Try Referral Marketing
Ok, so you've done the networking, and you did so well, you got someone to want to meet with you to learn more about you and your services. YAY! Don't celebrate too soon though; before you start imagining your future together, you have to make sure you nail that first meeting with these crucial steps, … Continue reading How To Convert a Client Meeting Into A Secured Client
As a kid, my mom must have visited the principal's office and seen my teachers more often than she did my dad. I was considered disruptive, and inattentive; talkative, and incorrigible. As the years went on, school became more difficult to focus on, and I got so stressed out by the whole thing, that I skipped … Continue reading Daydream Your Way To Success!
I come across many businesses on a daily basis, and some of them follow my philosophy and some of them look at me as though I'm an alien. I tell people all of the time, to keep their businesses simple and focused-slow and steady wins the race! But, time and time again, I'm met with … Continue reading 5 Methods To Sustain A Successful Business!
So many people drink the juice that is social media, and are quickly disenchanted by the dismal ratings and virtually zero client turnovers. Why is that? Isn't social media supposed to be the cure-all, fourth dimension that marketing lacked for so many years? Well, yes! And, no. Social media is the perfect tool to expand … Continue reading Social Media-Is It Working For You?
Ever hear how nail techs have the ugliest nails? Why, you ask? Because they're so busy making everyone else's nails fabulous, they have no time to do their own. Well, that's how I've been feeling for the past few months. Business has been great, and things are moving in the right direction, yet at the … Continue reading It’s Been Entirely Too Long….
As women, it's easy to say, "Oh, I'll just do it" or "I'll take care of it" and frankly, there are quite a few men out there that do that too; "Oh, it will take too long to teach you all the nuances of the business, so I'll just take care of it myself." But … Continue reading Delegating Is The New Delegating: What You Should And Shouldn’t Be Doing For Your Business
We started off my Top Ten with some of the most common challenges in client personalities. Here, you’ll find the conclusion of my Top Ten with some of the most challenging clients you’ll encounter and how to curtail them before they jeopardize your reputation. 6. Mr. “I Don’t Know, Maybe, What Do You Think?”: These clients have no idea what they want, which is why they flip flop on their … Continue reading Know Who Your Clients Are In the New Year-My Top Ten: Part Two