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You’re Using Social Media All Wrong-Here’s Why…

Social media can be scary for those who don’t understand it; those who do understand it, however, use it beautifully as the tool that it is, and excel in marketing their businesses. But, those who don’t understand it, underestimate it too, and by doing that, they end up wasting time and money-two things that are extremely rare these days.

Reading this you know which category you fit into, don’t you? Either you’re creating buzz or you’re not, and if you’re not then your strategy is all wrong! How do you know if you’re guilty of these offenses?

Consistency is incredibly important. Posting at least once a day, up to three times a day (any more than that and it can drive your followers crazy). Although there’s no rule about the times of day you should post, it is important to be consistent.

Granted you could post every day for years, and not make a dent if you’re not saying the right things. The quality is much more important than the quantity (even though the quantity is important too, but what does it matter if what you say isn’t interesting?) Think about what you would want to know or read if you were the follower of your business. Would it matter if you read “It’s a rainy day today!” No. No one cares. But, if you sell insurance and you said “Did you know you can get a $500 food reimbursement from your insurance if you lose power because of all of this rain?” See, that’s important information!

Again, when it comes to consistency and content, it’s important that these two marry. Make sure your tone and voice are consistent in the content you post. Don’t sound like a professional in one post, and like a teenager in the next. People can only read your voice, and build an opinion based on the voice they have created for you in their head. Consistency in your tone will help them build a trustworthy persona for you. If you can’t do the posting yourself, make sure you hire someone who will understand your voice, and post for you.

Social media is an important element to your marketing. If you don’t understand it, or don’t have the time to perfect it, contact us to help you navigate through all the platforms to find the ones that would work best for you, and help you stay on track to build your online presence!

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