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Posts tagged ‘resolution’

How To Find Your Dream Business

I had a lot of dreams when I was little. I thought I was going to be all kinds of things. As I grew, I started to define myself and let the stars glaze over my eyes, not really allowing myself to tap into what I really should become-opting to climb the ladder of fame instead. Not that that’s not a legitimate dream, mind you, but it’s not exactly a realistic one, you know.


It wasn’t until I experienced some serious downfalls and lost almost everything I had-both tangibly and personally-to strip away to the core of what was inside of me all along. Once I discovered who I really was, and who I’d always been, I decided to ditch the idea of following someone else’s path; expecting someone else to define me, and began sketching the outline to the definition of ‘me’. My company was born from that, and I’ve never looked back. Starting a business is scary and exciting. There’s more to it than just saying ‘I own a business’. Having a plan and truly listening to your inner voice will help you slowly build the bricks that make the foundation that your company will securely rest on.


Unsure of where to start? Here are steps to use as a guide to the rest of your life:


Make A List: The only thing standing between you and your dreams is YOU. Don’t discount all the things you are good at, and those things that fascinate you. Make a list of all the things you enjoy and step away from it. Come back to it in a day or two and see if you can connect the dots. For example, I’m slightly OCD-I strive on lists, categorizing; everything has its place. I’m also slightly ADD-if I’m not doing five things at once, I start to malfunction and lose my juice. Concentrating on one thing for long periods of time doesn’t bode well with me. Which is why having multiple clients whom I do completely different things for all day long works beautifully for me.


Check It Twice: When I wasn’t sure if there was a name for what I enjoyed, I Googled it. You know what I found? Well, not much. However, there were tons of people who did certain facets of what I could do, and I gleaned tons of information from their blogs and sites. Research your potential business ideas to find out if there is a market; what your potential competition offers, and whether it’s worth your time and money.


Narrow It Down: You’re going to find there’s a ton of information-maybe too much. Start narrowing down the things that really perk up your ears, and those that seem a bit daunting. Once you’ve narrowed it down, you should have a clearer picture of what your company will look like and become.


Ready, Set, GO!: This is the scariest part of all: opening your ‘doors’ for business! This is your dream, and it’s your job to keep your dream alive, and by dream I mean business, and by keeping it alive I mean staying in business! When you start to doubt yourself, brush it away immediately; you wanted this, and you are going to make it happen! Once you put that kind of energy out there, it finds itself back to you tenfold. Believe in yourself, and everything else will fall into place. As the great Henry Ford once said, “If you think you can, or you can’t, you’re right.” Now, go make your dreams happen!


Know Who Your Clients Are In The New Year-My Top Ten: Part One

We all have them. The clients who are so distinct in their personalities; in their tastes, and opinions, that we can sniff them out just by looking at them. But then there are those that are much more subtle. Who seem to be an easy walk in the park type of client, and turn into the most difficult, demanding one  you’ve ever had. Sound familiar? Well, if it doesn’t, here’s a guide to the most common types of clients and how you should approach them. Knowing this will help save you time, and effort, as well as conserving your brand from a possibly nasty review:

1.       Mr. “I Need This Done Yesterday”: Generally, these types lack time awareness and assume their larger than life ideas should be easy for you because after all, you are the ‘expert’.

Solution: Be straight forward-If you tell them upfront what you can and cannot accomplish, then their expectations will become more realistic.

2.       Mr. “Never Stops Working .Never.”: These types seem to never sleep! You receive emails at 3am, calls early Saturday morning, and expected you to work Christmas Day.

Solution: Set firm guidelines. Make it clear in your agreement what your hours of operations are; do not respond to them outside of those hours. They’ll get the hint. Eventually.

3.       Mr. “Where’d He Go? Here I Am!”: You don’t hear from your client for days, or weeks, or months. You’re given a deadline, but you can’t finish it because of their lack of communication. Once they do respond, it’s with a bombardment of requests and a deep desire to have it all done by tomorrow.

Solution: Be prepared. Set expectations for all your clients. If your process takes a week for one, then it’s a week for all. Stand firm on your expectations, and he’ll fall in line as well.

4.       Mrs. “Group Meeting”: This client can’t make any decisions on anything without conferring with her ‘people’. It could be her family, or her team at work, regardless, not even a minor decision can be made without a group meeting, leaving you with a huge time suck of a project.

Solution: Force them to have one contact person and make your deadline clear. This person will have the best view of the scope of your project, and will help keep everyone in line.

5.       Mr. “I Changed My Mind”: Oh, these are fun! They’re a dream client until you’re done with your project, then they decide they want to go in a different direction entirely.

Solution: Make it clear in the beginning that any changes will incur additional costs if what they are asking for is above and beyond the scope of the original project.



*Have you encountered these types of clients and want to know how to make your website and your business more clear and succinct to avoid these types of scenarios? Contact me for a personalized consultation!

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